“Star Wars is fun, it’s exciting, it’s inspirational, and people respond to that. It’s what they want.”
– George Lucas
George Lucas, the creator of the film Star Wars gave the people what they wanted. A simple farm boy reluctantly becomes a hero when he is forced to confront the evil empire and save the princess. Along the way, he discovers that the princess is his twin sister, and the evil man he is pursuing is his father. This is not from the Bible, nor written by Homer or Shakespeare, but represents some of the universal themes in the film Star Wars. What started the phenomenon of the summer blockbuster has become a cultural icon. And, its cultural impact remains as strong and predominant today as it was when it was released over 34 years ago on May 25, 1977. As of 2008, the overall box office revenue generated by the six Star Wars films has totaled over $4.41 billion (Cultural impact of Star Wars). The universal themes found in Star Wars have had a strong cultural impact around the world and continue to create new fans. “The Force”, a 2011 Volkswagen Super Bowl advertisement, which featured a young boy dressed in a Darth Vader costume, captured the attention of the country and was voted best commercial of the event by a CBS poll. With 40 million views on YouTube to date, this proves that the cultural impact of “Star Wars” is just as popular, relevant and significant as ever. Continue reading